Digital solutions create many opportunities that simplify public transport and give it a broader application. However, a parallel development is occurring within individual transport. Digitalisation is also an important basis for creating general mobility services, across shared and individual solutions.
Customers want individual solutions
Though common solutions are important in society, and in practice necessary where there is very heavy traffic flows, customers want solutions and services that are as tailored to their own needs as possible. Individual tailoring has become possible on a large scale, in part through digital solutions.
By integrating information about individual transport modes (such as cars and bicycles) with information about a comprehensive public transport service, Ruter believes that individuals can more easily meet their travel requirements based on personal preferences and needs. In the future, most modes of transport will be able to automatically supply up-to-date information about their position or condition (e.g. «the bicycle needs charging» or «the car is in use») to its users. The ability to easily combine public and individual modes of transport creates a seamless mobility network adapted to individual travellers.
In the period to 2030, it will be important for Ruter to facilitate a seamless and integrated use of all modes of transport and travel services for green mobility solutions to be competitive. This should be done with the customer at the centre, across public and private solutions.
An integrated, personal mobility assistant makes travel easier
Already today, we see that digital development contributes to making public transport more user-friendly. With the use of a few key strokes, Ruter’s travel planner displays travel options for a specific journey.
The personal mobility assistant of the future will be even smarter and more user-friendly. It will use your individual mobility network across all the modes of transport you choose, it will speak to your calendar, export your friends from Facebook (so that you can plan car sharing or to catch the same bus) and help you organise transport for your children’s leisure activities.
A bespoke mobility assistant can also provide better solutions for universal design, for example, by communicating with digital units and making them vibrate or read «This is your departure – line 5 to Vestli is the next departure from this platform».
The mobility assistant also keeps an eye on traffic and suggests adjustments if something unexpected happens (accidents, a road block, queues, etc.). It will also be notified if the school bus is delayed or if the package delivery you are waiting for is postponed until tomorrow.